Real estate bloggers might have a wealth of information, but many of them are not good at communicating that through online marketing and blogging strategies. If you are a professional in your field, understand the best of property valuation software and real estate development software, for example, learning how to create the readership appropriate for your knowledge and keeping them, is a very different skill set.
Blogging is a very important part of any real estate professional. Many real estate professionals use a blog to develop their client base and improve their credibility in any given market. Social media and online community content development is a big part of developing a professional career. At the same time, we often see the same mistakes. Losing touch with your readership, by introducing real estate development software that is more appropriate for professionals in your industry, is a perfect example of that. Here is a look at the main mistakes property bloggers make with their post and webpage/s.
- Commercial Intent.A blog should be something that provides value to your potential clients. It is information that is a service. Readers are used to marketing and advertising. If your blog hints at commercial interests, such as blatant advertising as a part of your advice, your readers will know that. This will only lead to them dropping interest in your blog. Attempting to sell a particular piece of property valuation software, because you will have some commercial benefit, is normally going to be obvious to most users. If you are truly recommending a piece of software or a product, that will also be evident to most readers.
- Self Promotion.The only self-promotion that any blog should include is the content that it provides. Indulging in extra self-promoting statements and activities will lead readers to lose interest. No one wants to read a blog that includes self-promotion. Self-promotion can be a part of your self description and should only be a minor part of your writing and content. If someone wants to find more out about you, that information should not be a part of your own blog.
- Not Reading Other Blogs. There will always be a number of other blogs that are getting attention in your market. By reading these blogs you will see what topics have been covered, and what responses there are to that information. By not being aware of what is being covered in other blogs in your market, you could be making a lot of your own content redundant.
- Multiple Blogs. It is highly unlikely anyone can develop one blog that creates real interest while they are developing other blogs at the same time. To have an effective blog on your topic and in your market of choice, it will take all the effort most individuals can muster. Focusing on one blog will mean you can produce a better blog.
- Poor Presentation. Even though the content, the actual words, of any blog are the most important, the quality of how that is presented to your readers will have a huge amount of impact. There are a number of very experienced real estate professionals who blog who would have a much larger [easyazon-link asin=”0470905727″]impact on their market[/easyazon-link], if their webpage and blog was presented in a much cleaner and professional way. This includes being creative, different and modern. A generic approach will have just the same negative effect.
Online marketing and the benefits of blogging come from having the skills and knowledge of your industry. As a real estate professional, you are probably not as experienced as you should be with online marketing and other strategies as you would like to be. In no way would your skills in that field match that of your profession. Learning how to use [easyazon-link asin=”0470648287″]blogs and online marketing[/easyazon-link] with the best results will greatly improve the importance of your knowledge.
4 thoughts on “5 Biggest Mistakes Made By Real Estate Bloggers”
I’ll bear this in mind. I don’t want to commit this kind of mistakes too. Thanks for pointing this out.
Just agree on these point, especially promoting oneself doesn’t work. You have to offer true value to people then they will be willing to trust and buy from you.
I am not a real estate blogger but I will definitely pass this on to our blogger. Thanks for this info!
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